20 Sample Vision Statement for the New Startup

There is normally a lengthy list of things you need to consider when starting a business and, if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement. A vision statement is like a photograph of your future business, which gives your business shape and direction.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day? You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality. The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feeling lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well. Write your vision statement in the present tense and make sure that it is clear, concise and most importantly inspiring!

There are many different types of vision statements and there is not a wrong or right way to do it. The most important is that you resonate with it, it inspires you and is clear enough to give you targeted direction.

Here are examples of 20 different vision statement for the new startup:

1. Disney – To make people happy.

2. Oxfam – A just world without poverty.

3. Ikea – To create a better every day life for the many people.

4. Microsoft – A computer on every desk and in every home; all running Microsoft software.

5. Nike – Current: To be the number one athletic company in the world.

6. Wal-Mart – Become a $125 billion company by the year 2000.

7. Ford – To become the world’s leading Consumer Company for automotive products and services.

8. Microsoft – At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.

9. Avon – To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

11. Nike – in 1960s: Crush Adidas.

12. Philip Morris – in 1950s: Knock off RJR as the number one tobacco  company in the world.

13. Giro Sport Design – To become the Nike of the cycling industry.

14. Stanford University – To become the Harvard of the West.

15. Reach for Success  – To become the next Tony Robbins in self development.

16. Sony – Become the company most known for changing the worldwide poor-quality image of Japanese products.

17. GE – Become number one or two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company.

18. US Armies Vision – To transform ourselves into a newer, leaner Army positioned for the 21st century.

19. Coca Cola – To achieve sustainable growth, we have established a vision with clear goals:

Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

People: Being a great place to work where people are inspired to be the best they can be.

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

Partners: Nurturing a winning network of partners and building mutual loyalty.

Planet: Being a responsible global citizen that makes a difference.

20. Heinz – Our VISION, quite simply, is to be: ”The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

Are you ready to write yours?

Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it. Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

To your success!

Here are the big mistakes you’re up against and the solutions to turn them around fast: 3 Dumbass Start-up Mistakes That You’re Probably Making

Featured photo credit: David H. Chu via Flickr

Kirstin O’Donovan is the founder of TopResultsCoaching and author of The Entrepreneur’s Guide to Time Management’. - http://www.topresultscoaching.com/ Kirstin is a Productivity coach, who specializes in helping individuals gain control over their time, to feel more productive and organized. Kirstin is committed to empowering others to live a life that they desire and build a mindset that will supports seeing their dreams and desires turn into reality. Want 7 Simple Strategies to Triple Your Productivity? - Free Access to E-Course -@topresultscoaching.com

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Grab the Recruiter’s Attention with a Personal Branding Statement

Obtaining a job or career of your dreams requires the ability to appeal to potential employers by making your professional experience stand out among other candidates. When you are seeking new career opportunities, it is important to consider how you want to present yourself when building or updating your current resume. Adding a personal branding statement to your resume is a way to eliminate the need for traditional objectives, giving you the chance to appeal to more employers while also allowing you to share how much value you have to bring to the position you desire.

A personal branding statement is similar to traditional resume objectives, but with a more personal touch that helps to share your own skills, experience and the value you will add to a company if you are hired in. This statement helps you to express yourself without sounding too generic and without the classic lines of why you want the position yourself. When you use a personal branding statement, you will not only stand out against other potential candidates, but you have the ability to build a more positive reputation for yourself.

Using a personal branding statement on your resume is a way for you to stray away from classic lines used in traditional objective statements, as these messages can be highly personalized to fit each position that you are applying for individually, giving you an advantage over other candidates who are not using them, but generic objectives instead.

Once you begin brainstorming to create the right resume objective statement, it’s important to consider the position you are interested in and the value you will bring to the company if you are selected for an interview or hired in.

Creating a personal brand for yourself is a key factor to having success when you are developing your resume: It is important to consider specific words that represent your personality, and will appeal to employers based on the position you are applying for and the responsibilities associated with the job. Using words such as courageous, resilient, robust, intuitive, communicative and even persuasive is a way to appeal to employers while allowing them to gain insight into your own personality and what you have to offer.

Understanding the type of leadership style you have and how you communicate can also help you with forming the right objective statement that will work for you. If you are experienced in specific subjects and industries, consider using words that are more likely to appeal to your future employers because they’re relevant to the work you plan to do.

Write down personal traits that are useful for the positions you desire to get an idea of the type of personal branding statement you want to implement in your resume before applying for any position. If you have natural gifts and talents, be sure to create a list of your skills, ranging from problem-solving to speaking multiple languages or understanding how to program. The more you have to offer and share with potential employers, the easier it is for them to determine whether you are the right fit for the job.

Once you have a list of skills and positive traits about you that are useful for the position you are interested in, you can then select one skill from each list that fits you best. It is also important to research each company you want to work for individually to ensure that you are utilizing the proper wording, and appealing to companies based on their needs and the company’s work environment. Including the number of years of experience you have is also highly recommended, especially when you have been working in the same field or industry for years and want to showcase that you are familiar with all aspects of the position you desire.

Classic resume objectives are generally simple, short and sweet, which can often appear as “too generic” to potential employers, who receive hundreds of applications on a regular basis. Rather than creating a resume with a typical resume objective that says something like, “To secure a position as an employee and to work hard for a growing business”, opting for a bigger introduction that is more detailed and relevant to your specific skills, interest and experience is such more effective. Sharing the skills you have with descriptive adjectives and the value you have to offer to the companies you want to work with will allow you to gain an advantage regardless of how in-demand your desired position is.

Best Practices for Professional Branding: 7 Personal Branding Strategies That Will Advance Your Career

Featured photo credit: stack of colorful books on the table via Shutterstock

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High Impact Salon Meeting Mission featuring Michael Cole how to develop a Mission Statement: The Personal Side and Creating the Salon Mission Statement

Conversations on the edge of knowledge and discovery. Four complete programs on one tape. Waking Up with Charles Tart; The Practice of Meditation with Jack Kornfield; Personality Development and the Psyche with Helen Palmer; and Spiritual Training with Irina Tweedie. Each talk is about 30 minutes. 2 hours total.

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High Impact Salon Meeting Mission featuring Michael Cole how to develop a Mission Statement: The Personal Side and Creating the Salon Mission Statement

Conversations on the edge of knowledge and discovery. Four complete programs on one tape. Waking Up with Charles Tart; The Practice of Meditation with Jack Kornfield; Personality Development and the Psyche with Helen Palmer; and Spiritual Training with Irina Tweedie. Each talk is about 30 minutes. 2 hours total.

Price:

Click here to buy from Amazon