Change Your Life: Personal Development Planning for Online Marketers

Wednesday, January 12, 2011

Personal Development Planning for Online Marketers

For Online Marketers
... Learn How to Put Yourself In Charge of Your Future, Identify The Skills That Will Bring You The Most Returns Now, Create a Learning Plan, Stay Focused & Say No to Launch Products You Don’t Need Now!

By Stella Anokam

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......................................................................................................................................... 5 Benefits of Personal Development Planning For an Online Marketer? .................................................... 6 Considerations for Developing a Personal Development Plan ................................................................ 7 What is Personal Development Planning (PDP)? .................................................................................... 8 ........................................................................ 11 How to Get More Time for Self Development ........................................................................................ 11 What to Look Out For Before Buying Online Marketing Educational Products ....................................... 13 Process of Developing an Online Personal Development Plan.............................................................. 13 Chapter Activity 1 – Assessing Your Skills Strengths and Weaknesses ....................................... 16 Chapter Activity 2 – Setting Your Learning Goals and SMART Objectives ..................................... 18 Chapter Activity 3 – How to Evaluate Impact of a Learning Programme....................................... 19 How to Effectively Fit Learning into Earning Plans ............................................................................... 20 Developing Your Own Personal Development Blueprint ....................................................................... 21 Next Steps... ........................................................................................................................................ 24

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What are you doing to increase your abilities, current skills sets, expertise and performance at implementing your income generating activities? When do you decide it’s time to learn something new? Is it when you read an email from one of your favourite marketers, promoting a newly launched bling-bling product? If that is you, then you are putting others in charge of your future. You are letting others make your choice for you. Learning is an individual thing and should be based on identified skills gap and needs. Resist buying “If you don't know where you are going, any road will get you there.” ~ The Cheshire Cat said to Alice (Alice in Wonderland, Movie By Jack Donohue)

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learning products until you have carefully assessed your own weaknesses and immediate needs, and have also set measurable expectations (or returns) from any learning program (self or instructor led). Do not make purchases just because someone thinks it's cool; start doing so only when a promotion fits your Personal Development Plan (PDP) and you have researched and found the provider the best resource out there. If you have your business and income goals set, you should develop a learning goal to align with those goals. Therefore it becomes important that you and only people with whom you have discussed your business goals, income goals and business plans - and who have absolutely no motive to sell anything to you - should help you design your Personal Development Blueprint, for at least the next two years. How do you know whether you need a Personal Development Plan? Check out the resources (books, CDs, audio-visuals etc) – do they align with your one to five years income and business goals? How many of the materials have contributed significantly to an increase in your ability to create new offers, ability to drive massive traffic and ability to convert more traffic to sales? If not, then it’s time you start considering getting and working to a plan else you risk wasting more money when you should be making more money. Learn to Stop Buying What Someone Sought You Out For; Start Buying Products You Need and Seek, Only When You Want to

Benefits of Personal Development Planning For an Online Marketer?
Opportunity to be aware of areas of weaknesses you need to improve on and strengths you should capitalize on to dominate your market; Knowledge of actual online education needs causing you to say no to product promotions that do not address any of your identified weaknesses – you can make significant savings from resisting what you do not need; Opportunity to increase self worth and self esteem;

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New capability to do more and get more; New skills and knowledge to meet more needs by offering new values that appeal to a wider audience, thus opportunity to generate more income from diversification;

Bragging right; Opportunity to attract new alliances and partnerships; Increased confidence from gaining the right abilities to execute business related tasks Increased speed of implementation Positive change in income Increase in list size/ subscriber base Increase in traffic to blog and articles Increase in conversion rate Increase in number of networks/ social media fans

Considerations for Developing a Personal Development Plan
Considerations for developing your learning goal and Personal Development Blueprint (PDB) should be: Where are you aiming to be? o An Income Goal with a definite timeline. How much do you aspire to earn, monthly, within the next 6 months o Traffic and sales goals? etc

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What do you need to get there? A needs analysis of skills that will get you to your “To Be” position or desired income level. What skills do you need to make the level of income you desire o What skill “To Be” traffic (daily number of: blog vistors, subscribers, sales etc)

Gap analysis: A Strength and Weakness skills (current position) assessment. From the requirement analysis, which of skills do you have now (strengths); what skills do you not have now (weaknesses) but require to make your desired income;

Measurable outcomes: How would you know when you have met the skills needs analysed, that is how to know whether a knowledge investment is worth it;

Planning your learning: An action plan, with timeline and expected Return on Investment (ROI), of how you will bridge the skills gap

If you have limited cash-flow and spend now on the things you do not need now, you’ll get broke soon and never be able to spend on the things that will bring you success now. You need to determine your current needs. There is no earning in learning; only from taking action. That is why you have to balance your learning activities with your income generating activities – your DMO.

What is Personal Development Planning (PDP)?
Personal Development Planning (PDP) is the process of determining your focus, identifying your strengths and weaknesses and developing a strategy to improve your Skills, Knowledge and Abilities (SKA). Personal Development Planning means to think through in a structured way, questions such as:

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What do I really want to achieve from my online business? What kind of person do I want to be to my target customers, to other marketers? Am I clear about my business goals and ambitions? Am I making the right decisions to get me where I really want to be? Am I getting the right resources that will get me where I want to be? Am I in charge of decisions regarding my online continuous education - or am I just hoping it all will work out somehow? Am I just flowing with the products other marketers recommend or promote to me via emails?

More Knowledge = Increased Value in the Marketplace
Every new knowledge should bring you closer to adding one new figure to your current earning level because you’ll be able to deliver higher value and attract new market whose needs are met by the new kind of information that you now provide. Higher (premium) value attracts
higher income.

However, learning with a goal and measurable objectives is more effective and ensures that you stay focused and blind to all shiny new launches and promotions that do not just fit into your plans. Continuous learning and new knowledge is what you need to increase your market value and enlarge your coast of targeted prospects. For example, if you knew how to write contents and were writing posts and articles to teach how to generate leads from writing articles, and now you have just learnt how to build lists. Guess what will happen? You’ll start to attract to your blog people who are looking to master the art of building lists. Some

“Your income is directly related to your philosophy (personal development) not to the economy” ~ Jim Rohn

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of the new readers would go on to become new subscribers. Do you see how it works? Trying to learn a dozen things under the sun in haphazard manner or buying all new product launches every time is just counter-productive. You need a blueprint to follow. You need a learning plan! Learning or acquisition of knowledge is productive if done in a structured, systematic manner and with definite, measurable goals so that you know how much returns (in dollar and non-dollar value) any particular learning investment has produced. Having a Personal Development Plan (PDP) will help you keep your eyes on your goals, especially in this era of product launchmania. You have only but limited funds and you’d be wise not to waste it on the things that would not result in income for you now.

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Clear Goals, Focus and Productivity are the key to your online success. Having clear educational goals will help you make fast progression in your online career and business, as well as earnings. Not having Personal Development Plan could make you a guinea pig for materials you do not need now. Look at this scenario – the school system is a progressive one, and needs of students vary depending on their current position. Kindergartens do not buy or read books meant for college students, and vice versa. There is time for everything, and this also applies in online business education. There are entry level books, there are intermediate skills and advanced skills books on every area of online marketing. Getting clarity of your learning goals and needs will put you in charge of decisions regarding your online educational needs.

How to Get More Time for Self Development
Some time wasters are known to creep into productive hours. You can identify them and cut the time you spend on them and use the time savings for self development hours. Here are some common time wasters – feel free to add to the list. Internet browsing Email reading Phone calls – answering or making them when you should be working on your business

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Text messaging Chatting Taking visitors in the homes or offices Excessive tweeting Some social media activities like farmville, mafia wars etc Video gaming

Emails are one of many people’s time wasters. Practice a disciplined email reading habit and divert the saved time to drive more traffic to your business. Your focus should be on getting more people to read your own marketing mails. You can become more productive by allocating 1 hour every Friday to read marketing mails from mailing lists and blogs you are subscribed to. Below are some email management tips: Email reading for Fridays only, for all your newsletter subscriptions 30 minutes every day to scan your personal mail folder for important or urgent mails from family and friends Have a clean, white inbox - organise them into headings for easy references when you want to read them Creating a Gmail account for your business would enable you to use the labelling, filter mails features and priority mails features so that you can easily have a clean inbox.

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What to Look Out For Before Buying Online Marketing Educational Products
Is the material easy to understand? Read reviews and search the internet for comments from users – inquire from your social media channels; Does the authors presentation style break things down the way I can understand and use? What are other people saying about the material? Read reviews, looking for people that say the material has helped them; ensure to look for reviews from people who were at the level that you are now. What are the other options available out there? What are related books on the subject matter? Check in places like Amazon for reviews and related materials.

Process of Developing an Online Personal Development Plan
In setting learning goals, it is important to note that the mind and how it hates to be challenged to do big things. You will be amazed at how close you get to your target whenever you set big goals. You have an enormous power within you and setting a Big, Hairy, Audacious, Goals (BHAG) that can trigger that power within to action. You also need to set a time frame for meeting the needs that spurred you to invest your time and /or money in learning.

“What the mind can conceive and believe, it can achieve” ~ Napoleon Hill “Shoot for the moon, if you land among the stars” ~ Les Brown

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tips for setting your learning goals What are your skills gaps now, with regards to your online business? First determine: o What skills you must know but do not o What particular skills you want to learn now (before the next 3 months) and which ones you want to learn later (after 3 months) o Write down how each of these skills can help to improve your online business process, and ultimately add to helping you make more sales and income; Current position assessment. With respect to the new skill you want to learn, you need to first determine how much you already know (beginner, intermediate, advanced) and know where you currently are in terms of results with the level of that particular skill that you have. Example: Assuming you want to learn “traffic” strategies, it could be: I currently have 30 visitors on my blog daily; Next, research the best available resources for your current skill level to help you gain new skills. Resource must be easy to understand and have proven testimonials; Goal Statement: Write down a statement of your immediate Learning. Example – I want to learn how to increase traffic to my blog You need to set SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) o Specific: What exactly do you want to learn, where? – example: I want to learn how to get more visitors to my blog, from the MLM Traffic Formula o Measurable: Assign numbers to the “What”. For example: I want to learn how to get 300 new visitors to my blog everyday OR “I want to learn how to convert 3 prospects daily to new sales”. o Achievable: First determine the exact resources you will need to achieve this target. Do you have the resources (time, tools, money and people/ skills) to achieve this new target? You don’t want to set targets that are too bogus from where you are and later realise that you do not have enough time or money to make that happen. Take small baby steps at a time; when you

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achieve those, take more steps. Example: If you currently have 20 visitors a day from doing 30 minutes daily traffic drive, you may want to target putting in 1-2 (that is twice to four times more time) hours more daily to get about 80 to 100 new visitors daily. That is proportional and achievable with the time you are constrained to. o Realistic: Can you realistically achieve the numbers you set (time and achievement), with respect to any constraints or limitations (time input, money etc) you may have. Assuming you are working on a budget and cannot afford to pay for paid traffic, and in addition you only have 1 hour to put into your traffic generation daily, that would certainly limit the amount of visitors you ultimately achieve. So set your targets in relation to your available time and material resources. However, note that your output is directly proportional to your input, and so cutting down any slack time from every unproductive activity can enable you spend more time on your business. o Time-bound: Set a small time timelines for you to make that target come alive. Example: I want to get 100 new blog visitors to my blog everyday within the next 30 days. Measure your ROI for each new education you acquire. Divide your Personal Development Goal into small sets of milestone achievements you can measure, to enable you track how you are progressively getting close to the big picture. Example: You can have “1000 visitors on blog” as milestone as your achievement for every 10 days. Celebrate your milestone achievements. Go out and give yourself a treat.

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Chapter Activity 1 – Assessing Your Skills Strengths and Weaknesses
Below is a list of some online marketing knowledge areas, each targeted at increasing your capability to create more and better offers, get more traffic and increase income (all measurable outcomes). You should look closely at this and start writing them one after the other under your short, medium or long term goals, and FOCUS on acquiring the knowledge within specified timeline.
SKILL AREA 1 2 3 4 7 8 9 Product Creation eBook Creation Adsense Affiliate Marketing Audios Blogging Guest Blogging ADEQUATE SKILL NO SKILL AT ALL NEED IMPROVEMENT

? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

? ? ? ? ? ? ? ?

10 Content Syndication 11 Copywriting 12 Creating Pillar Contents 13 14 ? ? Article Writing (Ezine Marketing) Blog Content Writing

15 Micro-Blogging (Social Media Marketing)

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SKILL AREA 16 Email Marketing 18 Forum Marketing 19 Interviews, Webinars, Tele-seminars 20 Joint Ventures 21 Search Engine Optimization including Keyword Research 22 List building 23 Press Release 24 Link Building and Traffic Strategies 25 Tracking and Analysing Traffic 26 Niche Marketing 27 Pay Per Click (PPC) and Adwords 28 Art of recruiting leads and persuasive sales techniques for lead conversion 29 Testing for Maximum Conversion 30 Video Creation and Video Marketing 31 Audios, Podcasting ADEQUATE SKILL NO SKILL AT ALL NEED IMPROVEMENT

? ? ?

? ? ? ?

? ? ? ? ? ? ? ? ? ?

? ? ? ?

? ? ?

Mark knowledge areas as follows: Have Skills Do not have skills Need Improvement

? ???
?

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Chapter Activity 2 – Setting Your Learning Goals and SMART Objectives
For each skill you marked as “need to improve” in the previous activity, set learning goals and measurable objectives, using the tips and examples for setting learning goals (above). Print this after filling and review starting from one to two months after the training. What are the challenges in your online marketing business that you want to meet? o I want to learn______________________________________________[NEW THING] Learning Goal: o Where do you want to be in the next 12 months? What specifically do you want to achieve at that time, in your business? o Where do you want to be in the next 2 years? What specifically do you want to achieve at that time, in your business? o Where do you want to be in the next 5 years? What specifically do you want to achieve at that time, in your business? My *SMART Learning Objectives: o What specifically (target) do you want to achieve at that time, in your business? o How will you know when you achieve it? (measure) o How long (time span) will it take you to achieve that target from when you start working at it? o What adjustments will you make to achieve that target? I have researched and found the following materials that helped people like

me_________________________________________________________________ ______________________________is the best material for my skill level and affordability My expected outcomes: o For the first 10 days after training is_________________________________

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o For 20 days after training is________________________________________ o For 30 days after training is________________________________________ o For 60 days after training is________________________________________ o For 90 days after training is________________________________________ Prioritise the “need to improve” areas (from the activity 2) for each of short term, medium and long term. Use numbers from 1 to prioritize the first to the last skill you will tackle. That will help you have a structured plan to know which to learn first and next. Ensure that you track and write down your daily achievements as well as your milestone achievements, and celebrate your success. Your success should be evidenced by increased income. You may want to get a notebook as your learning diary. *SMART is an acronym for Specific Measurable Achievable Realistic Time-Bound

Chapter Activity 3 – How to Evaluate Impact of a Learning Programme
One month after any learning programme (self or instructor-led), write down answers to these questions: What exactly did you learn? Did the course or book meet your expectations? o Did it deliver what was promised? o Would you need more training to be able to implement lessons taught? o Are you confident enough to start implementing with speed, lessons learnt?

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Have you started implementing what you learnt? Has the new knowledge helped you to increase your traffic? How much new traffic does your blog have since acquiring this new knowledge? Has the new knowledge helped you close new sales? How much new sales have you made? Has it helped you to create new products of your own? How many new products have you put out since the new knowledge? Have you been able to forge new online business relationships and partnerships? How many? Your answers above will help you to determine whether the training was worth it, provided you implemented what you learned consistently.

How to Effectively Fit Learning into Earning Plans
Although learning increases future earning power, it still does not produce earning; it only supports earning. Therefore you should be strategic in how you spend learning time so that it actually supports your earning and not creep into earning time else you risk going broke while learning new skills. Assign 10% of Weekly Work Time for Personal Development; 30 minutes daily (or 2 hours one day in a week) for a 3 hour work day. To help you get into the habit of continuous development, block out at least 2 hours every Friday for learning new things about how to improve your high impact business activities such as: Learn new ways to get more traffic to your blog and offers; Learn how to increase your list/ subscriber base;

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Learn how to write better contents; how to write better emails or sales letter etc You should add to the above list, the new things you want to learn but be sure that you only include the activities that would make the highest impact on your business. Let’s look at some of the ways you can learn new things: Read emails from blogs you subscribed to; Read contents of blogs related to each of the new things you want to learn; Read one new relevant book or watch a training video or listen to a training audio.

Developing Your Own Personal Development Blueprint
I have mentioned that the purpose of having your own Personal Development Blueprint is to have a roadmap for what learning materials to buy and also to protect you from buying what you need. It can be difficult resisting the well crafted sales letters and emails of marketers launching new products. Implementing to your Personal Development Roadmap is all you need to stay focused. Personal Development Blueprint aims at fixing your online marketing weaknesses while ensuring that every new skill produces measurable returns (monetary and non-monetary).

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The table below will help you to develop your own Personal Development Blueprint for the next 2 years. That should guide you to know which product launch is relevant for your immediate needs. Print this out and paste it on either your work table or the wall beside your workspace, and mark the status as you take the courses you have planned for, and remember to always write out the following before and after any training (including self education programme): Learning Goals and Objectives Post-learning Impact Assessment

In the previous section I had an exercise to help guide you on how to do write your learning goals, and how to conduct a post-training impact assessment. To help you develop a two years working roadmap for the online business education you need to make money, look through the table of online marketing knowledge areas, identify the skills you do not currently have but which if you need to significantly improve the quality of your contents, increase traffic to your blog and conversion rates etc Note: Your short term goals are those skills that you need right now to make money online.
SHORT-TERM LEARNING GOALS (1 – 6 Months) COURSE NAME START DATE END DATE
1 Blog + 1 Book and/or Video Based Training and/or Coaching Programme

STATUS

1 2

? ?

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3 4 5 MEDIUM-TERM LEARNING GOALS (7 – 12 Months) COURSE NAME START DATE END DATE
1 Blog + 1 Book and/or Video Based Training and/or Coaching Programme

? ? ? ?

? ? ? ?
STATUS

1 2 3 4 5 COURSE NAME

? ? ? ?
LONG-TERM LEARNING GOALS (13 - 24 Months) START DATE

? ? ?

END DATE

1 Blog + 1 Book and/or Video Based Training and/or Coaching Programme

STATUS

1 2 3 4 5

? ? ? ? ? ?

? ? ? ?

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Remember, that MASSIVE ACTION = MASSIVE RESULTS. Scattered efforts do not produce results. Therefore, you should be strategically working at focusing on one method over a specific period in order to achieve a desired result. Focus [on] One Course Until Successful

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Wednesday, January 12, 2011

Personal Development Planning for Online Marketers

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