As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. (Recorded at TED2011, March 2011, in Long Beach, CA. Duration: 9:05)
Watch Eli Pariser’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 900+ TEDTalks.
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